Paid media and campaign infrastructure built on a clean governance foundation. I build the systems that make advertising actually perform — from audience architecture and tracking to full-funnel strategy and channel execution. Not just campaigns. The infrastructure behind them.
Channel selection, budget architecture, audience strategy, and campaign structure built around real business objectives — not vanity metrics.
Ad account setup, pixel implementation, conversion events, naming conventions, and campaign architecture designed to scale cleanly.
Full-funnel conversion tracking across Meta, Google, and TikTok. First-party data strategy, server-side events, and GA4 integration.
Ongoing campaign management, creative testing frameworks, reporting infrastructure, and optimization against actual revenue data.
New market entry, account verification, catalog setup, and platform compliance for brands launching paid channels from scratch.